Beyonce modeled for House of Dereon ad campaign. What makes the news more interesting is the fact that Beyonce and her mother, Tina Knowles, are co-founders of the brand. Full story

Fornarina is a popular, bright and creative brand geared towards young women who are vibrant, sexy and visible. New spring/summer collection 2010 was inspired by 80-s. Ana Beatriz Barros became the face for the collection. Full story

New Ralph Lauren women’s clothing collection is so simple and stylish! In his interviews Ralph Lauren told he was inspired by Wild West women, the character of farmer, the cowboy. Full story

Amy Winehouse will split her time between recording sessions for her new album and her debut design efforts. She was recently recruited by Richard Martin, Fred Perry's marketing director. Full story

Designer named P. Mohan created traditional sari with built-in microspeakers and called it Swaramadhuri. Eight microspeakers embedded in its boarders can "sing" as many as 200 songs for four hours thanks to a hidden iPod. It took two months for P. Mohan to create the singing sari. Earlier he created luminous sari with embedded LED-lights and sandal wood ... Full story

Claudia Schiffer dressed up in Salvatore Ferragamo’s new spring/summer clothes and shoes went to Monaco for preparing the Salvatore Ferragamo S/S 2010 ad campaign. Shot against Monaco’s most famous sights she looks quietly elegant in natural life scenes. The ad photography was done by Mario Testino. ... Full story