Fashion has been there for a long time, but it is only in recent years that designers have started to actively explore all the possible scope of their talents. As it is, the issue of hospital gowns given to patients in American and British clinics has long been a source of worry both to designers and to doctors. Full story

British scientists have calculated that women annually spend, on average, over £3000 ($4 673.7) on fashionable clothes, and yet, wear only at most 30 per cent of the clothes they own. Is it even worth it to spend so much money on seasonal trends, if a few months later the current hottest collection will be out of fashion? Yet, you can always be fashionable without compromising ... Full story

A new study shocked British women by announcing that quarter of women wear plus-size clothes. By plus-size we mean large sizes – size 18 (sizes 16+ in the USA). Full story

Hermés’s later advertisement campaigns have been based on well-known fairy-tale characters, but when designing the Fall/Winter 2010-2011 campaign they decided to move on into graver and more mysterious realms. Full story

Now and then life seems to be a long search for our unreleased desires. We strike out to widen our horizons to untrodden places for fresh air and new visions. But afterwards we make other journeys - deeper into our homeland, looking for the comfort and warmth that only home can give. Full story

Forbes published its list of 10 essential pieces in a well-dressed woman’s wardrobe based on what style icons are wearing. Full story