Designer Ingrid Goldbloom Bloch has found a pretty original way to use Coca-Cola aluminum cans – she created chic underwear out of them. Uncomfortable, unhygienic, absolutely not warm, but eco-friendly and so nice! Full story

Just recently Kate Winslet has shocked the public by revealing she’s got a special thing bringing her luck – Spanx pantyhose shaper. The actress always has them underneath for ceremonies. According to Winslet, the talisman helped her to win two Golden Globes, and that was not an exception. Full story

The former Spice Girl Victoria Beckham who is often criticized for being too skinny trained hard to lose more weight. For 6 months she ran 9 miles per day to model for Armani sexy underwear advertising campaign. It was challenging for Victoria to get in proper shape. Full story

When shopping for lingerie, make sure you try it on before buying it. Do not buy beautiful lingerie if it feels uncomfortable. It is preferable when an expert helps you choose the bra. Do not try to save money on the bra. Not only will it help your clothes look great on you, but also will reduce the tension on your back if you have a large bust. Here are some other useful rules for buying lingerie, which every woman should follow. Full story

I adore Esprit! I’ve bought so many garments there. It’s easy to find absolutely different kinds of clothes at their stores. A few days ago I had the imprudence to visit one. There were many things on the shelves I would like to have in my wardrobe. And some of them for a discount price. I really wasn’t intending to buy anything, I was just watching, what’s new, what’s nice. Then I saw the underwear section and spent there about half an hour trying on different bras. I just told the shop assistant my size, chose one bra and went to try it on, after which she brought me about a dozen bras of my size to the fitting room. All of them were beautiful and, what surprised me a lot, most of them were sitting very well. Full story

Welcome to the new category at Geniusbeauty.com devoted to fashion and style – GeniusLynch. There are lots of designers, who create garments, underwear, accessories for women. These people are called the trendsetters, they say, what women should and should not wear this year, what is stylish in this or that season, what is beautiful. A good deal of money is spent on their fashion shows, pompous and posh. But let us face the truth – is what they place in public view really that stylish? Full story