Geri Halliwell, 39, has undressed for the advertising campaign of the Next Underwear and proudly displayed her flawless figure. The underwear models were also pleasant to study. Full story

Jean Paul Gaultier is one of the few fashion designers actively collaborating with a variety of brands ranging from the designers of inexpensive clothing to furniture manufacturers. A few days ago, the French designer presented the second underwear collection for the famous La Perla during the Fashion Week in Paris, complementing it with a collection of beachwear. Full story

After the hot beauty Megan Fox who was Armani’s face for the 2010 ad campaign with football player Cristiano Ronaldo setting each other off nicely (it was reported that she was paid a sum of six figures for her participation) and the Beckham couple a year before that, Emporio Armani went and offered this year’s ad job to Rihanna. It certainly seems that the Only Girl in the World singer’s curves are winning the global appreciation they are entitled to! Full story

The Wolford Shape & Control line of lingerie hides the imperfections of the human body, creating a silhouette that is close to an ideal one. Minimalist and austere, it is built on the basic principles of the mark: technology, construction, and design. Full story

It’s not for nothing that David Beckham had been striking poses and displaying his perfect body in underwear ads of the famous Italian fashion house Armani for so long. Apart from the money and fans’ delight, he picked some ideas and business acumen as he went along – and decided to enter the market in his own right! Full story

A slim model Gisele Bundchen was the face of the previous advertising campaign conducted by the H & M brand. But the new campaign of summer 2011 is a little surprising. This season’s advertising campaign is going to be presented by an American plus-size model Tara Lynn. Full story