Natalia Vodianova continues to collaborate with the Etam brand and creates a personalized line of lingerie, swimwear and other items of clothing for it. Natalia has also become the face of the line's advertising campaign. Full story

All the revolutionary steps in sportswear have already been made by Jeremy Scott, so he enters the spring-summer season of 2012 simply by introducing the same themes (jackets and sneakers with wings, tail blazers and T-shirts). Full story

Roller skates, bikes, promenade and a cup of coffee at a table right there on the promenade - the atmosphere of traveling to France dominates the lookbook of Louis Vuitton Cruise 2012. Full story

Sooner or later the career of a model comes to its logical finale: the aging process can not be stopped. But if you have a profitable business, aging is not terrible! Bar Refaeli apparently decided so when she, following her colleagues, triggered her own lingerie brand, called Under.Me. Full story

Agent Provocateur has presented the "face" of the spring-summer advertising campaign. It is the actress of French-Chinese origin, Mylène Jampanoï ("Gainsbourg" "Martyrs", "Hereafter"). Full story

We continue our study of fashion with a closer look at the collection of Giorgio Armani Prive at Paris Fashion Week 2012. This year, the designer has decided to use the original tints of semiprecious gems (topaz, emerald, jade) in his collection to paint the skirts, jackets and magnificent dresses of complex architectural forms. Full story