Making their debut with their very first signature scent for women Gap – and their budding fragrance man, Patrick Robinson - decided to tell a tale of day-long beauty and sexiness of a woman. Full story

The exquisite Sarah Jessica Parker is keeping up her fragrant exploration of subtle moments of life, turning transience into pure scent. Following her Lovely line, she tried to capture the moments of Dawn, Twilight and Endless. Full story

Fragrances for spring are always lavish and diverse in choice, but this season's perfume trend is all floral and fruity scents. Light, airy and sweetish, they lift the spirit and turn men on. Full story

Rapper Sean John Combs (Diddy) has launched Unforgivable Woman fragrance. It is a creamy floral composition in a bottle of rose champagne shade. It’s far from being a sequel to Unforgivable Man, though. Full story

I’ve just read that Escada created a new seasonal floral fruity fragrance for women. It’s called Ocean Lounge and, judging by the bottle, it should be similar to my favorite Moon Sparkle by Escada. I’ve been using it this summer and the first part of September - even today. And I’m enjoying it right now. It smells great, as already said, I recommend this scent! I’ve found on many sites that Ocean Lounge “evokes the spirit of summer” – and I hope, it really does, as its “elder brother” Moon Sparkle does create a truly summer mood. Ocean Lounge is a composition of fruity and floral scents. Full story

Eclat D’Arpege by Lanvin – did you smell it? This is a sophisticated fruity scent. I have tried lots of perfumes. But I always came back to this one, which has been my favorite for about three years. I told you in some of the recent posts about the new fragrance DKNY Delicious Shine, which I like very much and enjoy. If you want to compare these two fragrances, they are very different. DKNY Delicious Shine, this concentrated apple is flirty and frivolous. Eclat D’Arpege is more serious, more saturated with aroma, this fragrance means femininity itself. Is it sexy? Undoubtedly yes. Is it liked by men? Of course, it turns them on, indeed. Full story