What a diversity in contemporary fragrance universe! Renowned nose Serge Lutens is launching two perfumes at once. Nuit de Cellophane is a cellophane fragrance with notes of tangerine, honey, osmanthus and jasmine. We’ll get the chance to check this seemingly strange composition very soon, by the middle of March. Full story

Rapper Sean John Combs (Diddy) has launched Unforgivable Woman fragrance. It is a creamy floral composition in a bottle of rose champagne shade. It’s far from being a sequel to Unforgivable Man, though. Full story

Just as spring arrived, Yves Saint Laurent has launched a new version of popular flower and woody Elle fragrance. Classic perfume now comes in smaller size just to fit into a handbag. Full story

Estēe Lauder has released Amber Ylang Ylang, the second in its series of Private Collection fragrances. It evokes the aura of legendary fragrances of the past and invites on the journey into a secret and private world. Creating new fragrance, Aerin Lauder (Senior Vice-President and Creative Director at Estēe Lauder) drew inspiration from her lifestyle, which is a marriage of simplicity and luxury. Full story

Britney Spears, who recently came back to her senses, enjoys doing some perfumery business in addition to her music career. A number of fragrances have already been released under her name; those include: "Curious", "Fantasy", "In Control", "Midnight Fantasy", "Curious heart", and "Believe". A new fragrance, "Hidden Fantasy", is also expected to be released very soon. Full story

Eclat D’Arpege by Lanvin – did you smell it? This is a sophisticated fruity scent. I have tried lots of perfumes. But I always came back to this one, which has been my favorite for about three years. I told you in some of the recent posts about the new fragrance DKNY Delicious Shine, which I like very much and enjoy. If you want to compare these two fragrances, they are very different. DKNY Delicious Shine, this concentrated apple is flirty and frivolous. Eclat D’Arpege is more serious, more saturated with aroma, this fragrance means femininity itself. Is it sexy? Undoubtedly yes. Is it liked by men? Of course, it turns them on, indeed. Full story