The new Clarins makeup collection is called Palazzo d'Oro. It was inspired by the eternal architecture of Italian palaces: elegant color and tone transitions, magnificent moldings, and everything is touched up by the patina of time. Luxurious textures, exquisite colors, shining gold Full story

Estee Lauder Holiday 2009 Ultimate Red Makeup Collection has hit the stores. We posted earlier about the novelties from this makeup brand, and new promo photos can’t but grabbing any modern woman’s attention. Full story

We keep sneaking a peak at the world's leading brands winter makeup collections. Purple shades seem to be calling the tune. Winter makeup collection Holiday 2009 from Clinique does make you wait for New Year parties. Generally, the winter makeup from Clinique is bright, luminous yet very delicate. The collection is graceful and luxurious, seductive ... Full story

If you are looking for a very dark black mascara – look no further! MAC Zoom Fast Black Lash mascara contains very intensive black pigments. This kind of mascara is irreplaceable for gothic makeup, which is especially popular this season. Full story

New mascara Singulier by Yves Saint Laurent can make wonders: charming curl, bold length, dramatic look. The latest YSL innovations have cumulated in this mascara. Firsts, it is a unique brush shaped in an elliptic way, with the multi-dimensional bristles. Full story

The brand Nars offered its new makeup products for this fall; those products will make your eyes amazingly expressive and your skin radiant. This fall Nars offers eyeliners, two mascaras, and two new foundations. Full story

Bourjois fall-winter makeup collection is all green and bronze. It seems like a trend already. And a look the brand's encouraging us to create with the green is not of a vamp but of a poetic, romantic and somewhat fairy tale lady. Full story

This mascara still features innovative spherical wand and caring formula. New fall version of the mascara called Effet Extension now comes in more colors available as limited editions. If you are a fan of colored mascara, this is what you are looking for. Full story

It’s uncanny how much attractiveness relies on the beauty of the eyes and the length of eyelashes! And the one and only answer to the prayer so far was mascara, or any of its modern versions. Full story

In August, Givenchy fall makeup line is hitting the counters. And the name of the collection, Les Poetique, speaks for it. The creators behind the collection believe tenderness, poetry and romantism would suit any girl this fall. The line is centered around pink color. Full story

Rimmel is launching two new makeup products – lip gloss Stay Gloss and mascara Max Volume Flash Mascara, promising 14 times more volume. Both novelties are bright and really summerly. The face of the brand is still the unrivaled Kate Moss. Full story

First, discover what a really good brush is! Sephora’s Professional Platinum Blush Brush #49 is a little brow-raising at $35, but it feels good on your cheek and promises clear and professionally-laid lines. Its bristles are anti-bacterial and nylon, although you will never guess it judging by the feel. Full story

Avon presents new eyelashes curling mascara called "Super Curlacious" which will help ladies have the perfect makeup at all times. Full story

US Smashbox Cosmetics has launched a makeup collection with a regal tough in it. The company's leaflet heralds the line is inspired by the reign of the English Tudors and reflects indulgence and lavish extravagance of the era's noble class. Full story

The new Telescopic Explosion mascara from L’Oreal is also called "shape revolution". The premiere is scheduled for August, while the talks about the product have already started. The small round brush was already introduced as innovation from Givenchy Full story

DuWop, whom you may remember by their Lip Venom, ventured into the Twilight zone to bring you back two wonderful beauty collections that will endow you with the modern magic of romance… Full story

Popular skin care, makeup and cosmetics brand Clinique presented its summer makeup collection inspired by the tropical sun and elite beaches. Large striped beach umbrella, the main attribute of respectable resorts, inspired the professionals at Clinique to create a four colors pallet called Shimmering Stripes Powder Blusher. Full story

Lancome came up with the first vibrating primer that makes your eyelashes look as if they have grown overnight. The product is called the Oscillation Powerbooster; it effects 7,000 micro-vibrations per minute that produces a formula coat for the lashes up to 360 degrees. Full story

There are various types of makeup styles that have come into fashion today. Bold eye makeup exerts a very glamorous look; however, women today prefer a look which is soft yet stylish. Eyes are a very beautiful asset that any woman can beautify. Full story

Bronze Mania 2009 collection by Giorgio Armani will get exotic tan to your eyelashes with brand new bronze sparkling top coat mascara. Similar to nail polish lacquers, this tanning mascara is an easy three-step to create a metallic look. Full story