Lancome came up with the first vibrating primer that makes your eyelashes look as if they have grown overnight. The product is called the Oscillation Powerbooster; it effects 7,000 micro-vibrations per minute that produces a formula coat for the lashes up to 360 degrees. Full story

Pink Irreverence is the name of the new collection from Lancome. Bright and rich berry-pink and mystical black make are the two leading colors in this new collection from the new artistic makeup director Aaron De May. Full story

In the past, women applied the mixture of coal dust and petrolatum to their lashes. That mixture, invented by a chemist named Williams, preceded today’s mascara. In earlier articles, I mentioned the mascara with ball-shaped brush. Specialists at Lacome are now offering something exceptionally new – Lancome Oscillation Mascara - mascara with vibrating wand. According to Jean-Louis Guéret, creator of mascara brushes for Lancome, they are offering a revolutionary and unique product that can’t be compared to anything on the market. Full story