David Beckham is already an old hand in creating perfume after several years’ work in the industry in collaboration with his wife Victoria. Now he decided to strike out on his own with a new fragrance called Homme that will be launched at the beginning of the fall. Full story

The 21-year-old singer and actress, the winner of several music awards and the youth idol has teamed up with the Elizabeth Arden brand to create her first fragrance called "Wonderstruck". Taylor Swift wanted to create a fragrance that would remind of love experiences and strong feelings. Full story

Rosie Huntington-Whiteley is a rising star of the new century, having made her name as a Victoria’s Secret Angel and a three-year-long Burberry collaborator. She has also collected British Vogue covers, an Elle Style Award and made it into the cast of the 2011 Transformers: Dark of the Moon. Now she has been unveiled as the Burberry face for the brand’s new Body fragrance. Full story

Women who are enchanted by the star-studded night sky with the full round moon shedding its romantic light down on the Earth are sure to appreciate Cartier’s new fragrance for ladies. It is called Cartier De Lune and described as moon-drenched floral aroma. Full story

Do you know that the harmful effect of the sun is not only ultraviolet light which influences the skin? Beauticians claim that regular daily make-up and even perfume can have destructive impact under the sun rays. Full story

Once again, Beyonce is among the celebrities most frequently mentioned in the news. Her new album is being released, another European tour is about to begin, and she releases a new, the third in general, fragrance of hers. Full story