Fragrances are subtle things, and their commercials are a thing in itself, often leaving viewers wondering over the real meaning behind them. At times a meaning can be found, at other times it appears extremely elusive. And it seems as if Dolce & Gabbana – thinking up a commercial for The One – decided to let the meaning go altogether. In that they were aided and abetted by Scarlett Johansson. Full story

What does it mean: fragrance pills? This is not a form of packaging the perfume. Everything is much more surprising. You swallow the pill, and your skin exudes a pleasant aroma. Full story

Women’s Wear Daily reveals that Louis Vuitton plans to create a fragrance starting from January 2012; it will be the first attempt on the part of the famous French luxury house to enter the perfume market. Full story

From now on, the queen of burlesque Dita Von Teese, who is a good specialist in perfumery, has her own fragrance. A few days ago she presented a perfume line called Eau de Dita at Soho House in Berlin. Full story

While we are waiting for a chance to get a whiff at J’adore, Dior’s signature fragrance, the French luxury goods company adds to the impatience unmercifully by exposing us to its new ad featuring Hollywood diva Charlize Theron. Full story

The original "Darling" fragrance launched by the Australian singer Kylie Minogue was released in 2006. Then its success was consolidated by its flankers – "Sweet Darling" in 2007 and "Sexy Darling" in 2008. In the summer of 2011 the pop star presented a continuation of this perfume story in the form of a new fragrance called "Dazzling Darling". Full story