The new cruise collection 2010 from Alexander McQueen is strikingly artistic and partly futuristic. The designer used his favorite graphic prints when he was designing those models. Full story

While Candie’s spring ads showed Britney’s natural charms off to advantage, as fall approaches, clothes get more and more attention. Now the pop diva is going to appear in trendy dresses and jeans. Full story

Victoria and David Beckham on a rope bed, while Victoria's hairdo makes her look like a scorpion – this is a scene from the new photo ad campaign from Armani. The pictures were taken by Marcus Piggott and Mert Alas. Full story

Reuters reports that the tennis player Maria Sharapova has presented revolutionary prototype dress with built-in Bluetooth. This dress lights up as soon as the owner's cell phone starts ringing. Full story

Lara Stone seems to be perfectly fitted into the fresh outburst of black and white decadence which is the DSquared2 Fall Winter 2009 2010 Ad Campaign. The splash of photographs are done by Mert and Marcus in uncompromisingly contrasted night-and-the-lights fashion; Full story

According to the producers at the New York based company called Miraclesuit, their swimsuits can make the figure look 10 pounds slimmer in 10 seconds. Full story