Japanese ladies have recently gotten wise to another way they can make use of the digital world – and to a great advantage! The Japanese cosmetics company Shiseido turned out the Digital Cosmetic Mirror that applies make up on the face virtually. Now you can see the effect by the simplest expedient of touching the screen cutting the bother of actually applying make up each ... Full story

Rouge d'Armani lipstick delivers four new palettes, or 18 new shades in total. The palettes concentrate on the most popular colors of the season: Beige, Brown, Red, and Pink. The new lipstick Rouge d'Armani is a new resistant formula with intensive pigments and a long-lasting moisturizing effect. Full story

According to the results of a recent study, the more symmetric face a person has, the lower his/her chances of developing psychological problems. Scientists discovered that people with high level of face symmetry, when the left side of the face is very similar to the right side, have the lower chances of having psychological problems when they are 79-83 years old. Full story

There is no need for you to worry about makeup this summer. Estee Lauder has come up with a new makeup collection known as Bronze Goddess. The name itself would help you judge what exactly we are talking about. Full story

Has it ever happened to you that you live like a sober non-smoking exemplary girl and still have those scary dark circles under your eyes? We are going to tell you why this happens and how you can get rid of them. Full story

Do we really need to see beauticians? Beauty treatments are often considered to play important role in women's struggle for youth and unfading beauty. However, regular visits to the beauty salons can lead not only to skinny wallets, but to premature aging as well. Full story