The 21-year-old singer and actress, the winner of several music awards and the youth idol has teamed up with the Elizabeth Arden brand to create her first fragrance called "Wonderstruck". Taylor Swift wanted to create a fragrance that would remind of love experiences and strong feelings. Full story

Elizabeth Arden brand released its first Green Tea fragrance for women in 1999, which quickly became very popular. Now, we have a whole range of fragrances, which enrich green tea notes with various highlights: Green Tea Revitalize, Green Tea Tropical, Green Tea Lotus and Green Tea Exotic. Full story

Elizabeth Arden will launch a new perfume 5th Avenue Style in September. The fragrance was created by perfumer Yann Vasnier. The perfume is aimed at women who found their own style. Full story