Scientists from the Polytechnic University of Catalonia discovered what color protects from UV light best. In the experiment they first analyzed protection properties of three major colors (red, blue and yellow) Full story

Alexander McQueen presented his newest collection which combines several colors: pink, yellow, blue, and black. You will see geometrically shaped dresses, bright prints, and geometric patterns. The collection is ideal for people who are not afraid to be bright and experiment with their outfits.... Full story

Spanish brand Mango has presented an ad campaign for its Fall-Winter 2009-2010 collection with Daisy Lowe as a model. Full story

Every day most women spend at least a couple of minutes on deciding what to wear for work, dinner, gym, walk, etc. How much time do we spend on choosing clothes through their lives? Full story

Latest fashion weeks revealed that one of the hottest trends of this year's spring and summer (as well as of fall and winter) would be asymmetry. Full story

With summer just around the corner, it's time to think about your sunny day wardrobe. Less clothes on to bask in sunshine! And, of course, we have to look stunning, luring admirable glances from men and making even sophisticated fashion-conscious ladies turn their heads in envy. Your weapon for making the effect could be a novelty called Bra Barrettes. Full story

Though pink and green were flashing on the catwalk, classic black and white dominated Karl Lagerfeld’s fall collection for Chanel. The Chanel show was called Beau Brummell, in honor of the Regency dandy who invented man’s suit as we know it. Full story

Every woman wants to look great all the time. But there are fashion mistakes that could ruin even the best outfit completely. I’m not going to mention such things as wearing oversized clothes or dirty shoes – this is so banal. I’m sure, you’d never wear them. But here are top 8 fashion mistakes women keep making when choosing clothes to wear. Find out these fashion faux pas and never do so. Full story

The classical black-and-white texture of cloth remains actual as well as it was last fall and winter. Architectural cut, furry trimming and unusual silhouettes – this season the designers changed their attitude towards tweed, fitting this conservative material into revolutional and challenging solutions. Full story

Sure enough, you have faced the following problem about million times. You go on vacation and pack the pile of clothes. What happens next you mess them all up but you can’t wash your clothes anywhere! Of course, you can hand-launder them but you don't want to waste your time. And it is your vacation, anyway! Full story

Many women believe that double chin problem is common only among plus size women. Yet, it turns out that not only plus size women suffer from this cosmetic defect but slim people as well. Some suffer from it due to improper nutrition, others – from poorly selected diet plan, which did manage to help the person lose weight but did not help solve stretch marks and double chin issues. Full story

There are so many girls with long legs out there. You can see them on TV. They appear on magazine covers. You meet them at parties. Some girls have all the luck. Both men and women think long legs are sexy. With this insight, the longer legs, the better, though they could make a girl look like a heron. Long legs are a woman's pride. But what if long legs are something you can only dream of? Don't get frustrated and learn how to turn disadvantages into advantages with the help of the right clothes. Full story

Judging your legs as too fatty or too skinny etc., you have to consider not only how big of a diameter your legs are but also such judgments as their shape, length and your overall proportions. That's why some women really have to “pack” their legs in wide pants or long skirts while others with harmonious-looking legs can take the liberty of showing them off. Just wear the clothes that help you achieve winning looks. Full story

What can you do if you are not a fortunate possessor of ideal legs? In the first place, ask yourself “What's ideality anyway?" Individuality is a much better word and you should learn how to use your individuality to the best effect. And if you really have any disadvantage, you can turn it into an advantage or just pick the right clothes to disguise your shortcomings. This article is about what you should wear if you have skinny legs. Full story

It’s quite difficult to find a woman absolutely satisfied with her appearance. We envy celebrities of their beauty and sigh when looking at ourselves in the mirror. While in order to look good you don’t have to have a perfect figure. All you need is to hide the body areas you don’t like and emphasize your merits. Nobody is perfect, this is why you just need to draw others’ attention away from your defects, when choosing clothes. There are five grave enemies that can ruin even the best-looking figure. So, don’t let them spoil the way you look. Full story

There’re lots of women, who choose garments by the color. Have you ever faced the following situation? You see a very nice t-shirt, or shoes, or jacket, no matter what, it suits you perfectly, you would wear it every day and all your friends would be envious of it. You just love everything in it! Everything, but the color. You have never worn such bright colors, maybe only in childhood. And honestly, you have no idea, how to wear them and what to combine with it. But it’s not so complicated. I’ll try to help you with it, so that you wear, what you like, but not what you’re accustomed to. Full story