Some of ladies who mean to be belles of this year’s Christmas parties and kept racking their brains over how to be dressed to kill – and those who just want their assets appreciated – will scream at the possibility to don the coming-in-time-for-Christmas bra from Wonderbra that offers that extra bit of boldness that can make all the difference! Now you can bet on displaying a deeper cleavage than every other woman around (and incidentally following the example set by Jennifer Lopez, whose daring neckline has caused some comments, and celebrities like Jennifer Aniston, Pippa Middleton, and Gwyneth Paltrow). Full story

In a bold and daring move, Hema, a department store in the Netherlands, pushed forward a man to promote push-up bras! Full story

Every year Victoria's Secret produces a bejeweled bra and entrusts their most popular model to advertise it. This year, the brand's favorite model is Miranda Kerr, since she appeared at a photo shoot in a bra worth 2.5 million dollars. She not only took part in the photo campaign, but will appear on the catwalk in Victoria's Secret Fantasy Bra next month. Full story

Victoria’s Secret is out with a new great bra idea for women who believe that it is enough just to show their shape. It is embodied in the new collection dubbed The Showstopper which comprises bras that look quite sexy and yet cover up all the charming spots carefully via a special padding technology. Light, soft and yielding, the showstoppers have been made to stick with a dress or a blouse so that they are practically invisible. Full story

West Coast artist Laura Ann Jacobs has a reputation for marrying objects d’art and female pieces of clothing and accessories in the most unexpected fashion possible, and you just have to see her latest creation to know how far her fancy runs away with her! Full story

The very first L-cup bra has been created by a company that caters for gorgeous women well endowed with breast curvature. This extra sized item of underwear is expected to fulfill the needs of women who find it hard to find a bra that is a perfect fit and may have long suffered from too much of a pinch. Full story