Get worn out by summer heat easily? Naturally, you can’t carry around an air conditioner or a fan. The Japanese branch of the lingerie brand Triumph sympathies with you to the extent of designing a special piece of underwear for you to keep you cool outside and inside! It is called the Super Cool Bra, a guaranteed protection from the blistering skies. Full story

Clothes with monitors installed are growing on us enveloping more areas of life like Exmobaby or Somnus, a sleeping shirt that watches over us during our night’s rest. Full story

DIM is launching a new line of lingerie for women. It is called Osmose. Especially noteworthy are the new bras by DIM. They not only create a push-up-effect, but are also most convenient due to the absence of underwire in the cups. Full story

Women's breast means a lot! Here you can talk about the beauty of breast and sexuality, about the size, about plastic surgery, about bras and, unfortunately, about diseases. But first things first. Full story

Some of ladies who mean to be belles of this year’s Christmas parties and kept racking their brains over how to be dressed to kill – and those who just want their assets appreciated – will scream at the possibility to don the coming-in-time-for-Christmas bra from Wonderbra that offers that extra bit of boldness that can make all the difference! Now you can bet on displaying a deeper cleavage than every other woman around (and incidentally following the example set by Jennifer Lopez, whose daring neckline has caused some comments, and celebrities like Jennifer Aniston, Pippa Middleton, and Gwyneth Paltrow). Full story

In a bold and daring move, Hema, a department store in the Netherlands, pushed forward a man to promote push-up bras! Full story