Harvard University hosted the 2009 Ig Nobel Awards Ceremony. Ig Nobel awards are presented for the stupidest scientific achievements as a parody of the Nobel Prize Awards Ceremony which will take place next week. Full story

New lingerie and beachwear collection (spring-summer 2009 season) from Benetton is filled with summer freshness and lightness. Find out what this famous brand has prepared for women this season. Full story

If lingerie available on the market today don't satisfy your idea of what it should be or you just want to express yourself, here is the Doodle Bra developed by a group of American designers for you. Full story

With summer just around the corner, it's time to think about your sunny day wardrobe. Less clothes on to bask in sunshine! And, of course, we have to look stunning, luring admirable glances from men and making even sophisticated fashion-conscious ladies turn their heads in envy. Your weapon for making the effect could be a novelty called Bra Barrettes. Full story

Melanie Brown became Ultimo’s “body” for the second time – the new Spring-Summer season Melanie is posing in Ultimo underwear again. The last campaign seems to be pretty successful, and that is probably the reason why former Spice Girl works with Ultimo again. Created in burlesque style the new collection looks really hot due to both designers and the model. ... Full story

Los Angeles, Heidi Klum wearing the dress from Victoria Beckham collection presented a bra of her own design named Victoria's Perfect One. Heidi who is the face for Victoria's Secret teamed up with the designers from this fashion giant for her first ever bra. Full story

Butt bra has been developed in the States. American psychologist Karin Hart registered the patent for her invention called Biniki. Hart says her extraordinary bra is going to make a saggy butt look real good. Narrow straps of a new bra go around your waist and fasten under your buttocks, lifting them to create the image of athletic and neat figure. Full story

When shopping for lingerie, make sure you try it on before buying it. Do not buy beautiful lingerie if it feels uncomfortable. It is preferable when an expert helps you choose the bra. Do not try to save money on the bra. Not only will it help your clothes look great on you, but also will reduce the tension on your back if you have a large bust. Here are some other useful rules for buying lingerie, which every woman should follow. Full story

Summer is a time to have fun, go on vacations to the seaside or lakeside, enjoy life, but for many women it also means certain problems. For them the summer season is dreadful, as they find their figures far from ideal, while they need to wear swimsuit so often. Regardless of what shortcomings your body has, if you choose the right swimsuit, you will look great on the beach. Let’s learn some rules of choosing a swimsuit. Full story

An overweight woman should have a swimsuit that fits her figure but in no way a tight one, especially if she is also petite. Probably, you should buy a swimsuit that is one size larger than your regular dress size. An overweight woman looks better in a one-piece swimsuit of deep subdued colors made with lusterless fiber. A middle length cut on thighs is preferred. An insert that drags away the belly, will work like a corset and will shape the waist. Bar cups with bones and high content of lycra (however, the fiber should not be lustrous) are necessary. Look for a swimsuit with lots of vertical details (patterns, seams), wide shoulder straps and quite a low décolleté. Full story

Literally every woman wears bras. They support the bosom, they are used to adjust visually its from and size. There are special bras designed to be worn during the workout. The form and material of the bra is chosen according to the outfit one intends to wear. Nevertheless, scientists keep surprising us with new innovations which make women’s life more comfortable! This time the new invention was introduced by a Japanese underwear manufacturer, the new item was announced to be an ecologically clean device – a bra with solar batteries. Full story

It’s quite difficult to find a woman absolutely satisfied with her appearance. We envy celebrities of their beauty and sigh when looking at ourselves in the mirror. While in order to look good you don’t have to have a perfect figure. All you need is to hide the body areas you don’t like and emphasize your merits. Nobody is perfect, this is why you just need to draw others’ attention away from your defects, when choosing clothes. There are five grave enemies that can ruin even the best-looking figure. So, don’t let them spoil the way you look. Full story

Every woman wants to have beautiful and healthy breasts. But at the same time every day women do things, that may damage breast health, such as wearing bra of an improper size, taking hot baths or stooping when in front of computer. Such actions not only contribute to poor breasts health, but also make them less beautiful. Breasts change with time over woman’s lifetime. They can be affected by pregnancy, breastfeeding, menopause and aging. But you can reduce this negative influence by simple actions. Read about the daily enemies of beautiful and healthy breasts and do your best to promote good breast health. Full story

I’ve already told you about my recent visit to the ESPRIT shop, a land of women’s happiness, where I bought three bras. Today I’ll tell you about the second one I chose. This one is really practical, it has totally smooth, seamless cups and due to it stays almost invisible under skin-tight clothing. You can wear the straps parallel, crossed over at the back or as halterneck. Look at the picture – this is the color I chose. Full story

I adore Esprit! I’ve bought so many garments there. It’s easy to find absolutely different kinds of clothes at their stores. A few days ago I had the imprudence to visit one. There were many things on the shelves I would like to have in my wardrobe. And some of them for a discount price. I really wasn’t intending to buy anything, I was just watching, what’s new, what’s nice. Then I saw the underwear section and spent there about half an hour trying on different bras. I just told the shop assistant my size, chose one bra and went to try it on, after which she brought me about a dozen bras of my size to the fitting room. All of them were beautiful and, what surprised me a lot, most of them were sitting very well. Full story