Visiting tanning salon is regarded almost necessary for those women who look after themselves. And that’s a mistake. Because men, as it turns out, are more attracted to women with fair skin as they seem to men more innocent and pure. On the other hand, women go for dark-complexioned men that they associate with virility.

Experts at the University of Toronto argue that regardless of the race, women with fairer skin seem to be closer to the ideal as they are subconsciously associated with innocence, purity, modesty, virginity, fragility and even goodness. While men with dark skin attract women because the latter associate it with sex, mystery and danger.

Researches analyzed perceptions of more than 2 000 advertising photographs of men and women with different hues of skin. They came to the conclusion that if men chose between Keira Knightley and Penelope Cruz they would instinctively go for the former actress while women would prefer famous Lovelace with dark skin George Clooney to Daniel Craig.

Dr Shyon Baumann, a sociologist, thinks that every culture has a set of ideals about how women should look and behave. In Europe, for example, the majority of ethnic groups have the genes responsible for fair color of eyes, hair and skin. No wonder that long-established traditions reflected on the male perception of modern women.

Besides, fair skin was a symbol of nobility in Europe and America because suntan was associated with hard labor in the fields, and upper class wasn’t supposed to work. That’s why women were hiding under their cute sun umbrellas.

Source of the image: 2photo.ru.