Madonna, who has recently released her debut fragrance, Truth Or Dare, presented the first image of the perfume ad campaign. Naturally, the pop queen herself became the main character of the commercial and the face of the fragrance.
In fact, the frame of the photo session that has been published was not originally intended for advertising. The photo session was held by Mert Alas and Marcus Piggott for publication in a magazine. However, this very picture, according to the authors, best reflected the intent of the advertisement.
On the black-and-white photo, Madonna appeared as a femme fatale, with bright red lipstick and neat curls.
The Truth Or Dare fragrance became the first product of Madonna’s new brand, which will include clothing and perfume. The target audience will be women aged 27 to 50.