New Ad Campaign for Chanel Pre-Fall 2010

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Karl Lagerfeld once again was the creator of Chanel’s collection; this time, however, he was also the author of the collection’s advertisement campaign.

Chanel Pre Fall 2010

Chanel Pre Fall 2010

The leading figures in the photoshoot were such famous models as Mirte Maasand Lagerfeld’s favorite Baptiste Giabiconi. The couple demonstrated Chanel Pre-Fall 2010 outfits, which are clearly East-oriented.

Chanel Pre Fall 2010

Chanel Pre Fall 2010

The collection contains a lot of red, black, gold, while regardless of use of such bright materials and original designs, Lagerfeld was generous about accessories as well.

Chanel Pre Fall 2010

Chanel Pre Fall 2010

In regards to the ad campaign photoshoot, it was created in spirit of minimalism.

Chanel Pre Fall 2010

Chanel Pre Fall 2010

Source of the image: fashionising.com.