The famous jeans brand Levi’s is launching a new line – Water-Less jeans. The main innovation is in its material, which saves water by 96% when washing.
To be exact, water saving with the new jeans will be from 28 to 96% depending on the model.
Water-Less jeans will be available in January 2011 for sale in America. 1.6 million pairs of the new jeans are planned to be sold in Northern and Central America.
The new line model will cost from $40-148 and among them are the world-famous articles – 501, 511 and 514, and also a denim jacket in the Water-Less line.
Source of the image: denimology.com