Jil Sander Pre-Fall 2012 Lookbook


Jil Sander Pre-fall 2012 Lookbook collection is constructed quite unusually. Every frame features nearly a dozen models. It is a stylized reporter shoot, looking as if made by a guest photographer at a private party.

Do not expect to view the dresses in details. The lookbook allows only to get interested in them. Perhaps, you will be able to examine them already in boutiques.

This is a very unusual lookbook for the brand, known for its minimalism. The shots are full of vivid characters, mood, and details. To create it, many models were invited, including Hanne Gaby Odile and Katie Fogarty. The photographer is Ben Weller.