H&M Fresh Start Spring 2012


The new H&M Spring 2012 collection, which will be in online stores in the near future, was given the bright name “Fresh Start”.

Indeed, the images created by H&M stylists for the campaign cause an indescribable feeling of freshness, lightness and pure spring cheerfulness. It happens due to the models of the trendy orange color presented in the collection (according to Pantone and many fashion experts, orange will remain the most relevant shade in 2012).

Apart from orange models, the H&M Fresh Start collection contains many references to the current trends: jackets, light spring jackets with fashionable shortened sleeves (the hit of the season according to the “heavyweight” representatives of the fashion world, like Prada and Louis Vuitton), shortened tight trousers, a little of pale pink color, and flirty round collars. The faces of the H&M advertising campaign are the real stars of the catwalk: Natasha Poly, Isabeli Fontana and Sasha Pivovarova.