The first picture of the new advertising campaign by the People Tree ecologic brand was released about a month ago, featuring the famous actress Emma Watson as the protagonist. Emma was not only shot for the campaign, she was a designer herself. This is the third collection of the actress and the last so far.
Emma did not only develop her own design, but as a responsible and motivated person, she personally went to Bangladesh to see how the local residents were working to embody it.
Emma said that the process of creating the collection made her try on every single model to see if it fitted her. The designer of the company came to Emma to discuss even the smallest issues with her. Together they decided what colors and textures of the fabric would be chosen, selected the forms and ways of cutting. Thus the two of them were creating a collection that would be easy to wear.
Source of the image: Teenvogue.