British-born model and a star of Austin Powers: The Spy Who Shagged Me, Elizabeth Hurley (43) launched her first worldwide boutique which sells eponymous swimwear line, as well as Philip Treacy sun hats and Cutler & Gross sunglasses.

This is an attempt to be “able to meet the customers and help them choose the perfect beachwear”, according to Hurley, who also models her designs every summer and thus seems to be branching out and expanding in the fashion world.

“Fingers crossed I’ll be able to work the till,” she added.

Elizabeth Hurley Beach, the celebrity’s personal brand, debuted in April 2005 at Harrod’s and became available later that year in the U.S and other European stores. A collection of a dozen swimsuits for the Spanish clothes brand Mango designed by Liz followed in May 2008.

The Elizabeth Hurley Beach Boutique is located in Bicester Village in Oxfordshire, the leading outlet shopping destination in Europe which is visited annually by more than 3 million customers.

Source of the images: photos.exposay.com.