Forbes' 10 Most Successful Beauty Brands 2011

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During the previous period, beauty brands have earned $382 billion. Mainly it is the credit of the first ten brands of the beauty industry. What brands are the most influential and earned most of all last year?
olay

According to Forbes.com, the most successful beauty brands over the past year were:

  1. Olay
    The United States. The index in 2012 made up $11.8 billion (in 2011 – $11.1 billion). Growth is 6%. Last year it also occupied the first place.
  2. Avon
    The United States. In 2012 it earned $7.9 billion (2011 – $10.2 billion). Minus 22%. The position of the previous year was the second place as well.
  3. L’Oreal
    2012 – $7.7 billion (2011 – $7.6 billion). Plus 1%. Last year the French company was in the 4th place.
  4. Neutrogena
    The American brand. The earnings in 2012 made up $6.2 billion (2011 – $6.4 billion). Minus 2%. Last year it was number 6.
  5. Nivea
    Germany. In 2012, it earned $5.6 billion (2011 – $6.6 billion). Minus 15%. Last year it occupied the 5th place.
  6. Lancome
    France. 2012 brought the company $5.1 billion (2011 – $5.7 billion). Minus 10%. Last year it occupied the 7th place.
  7. Dove
    The UK. This year it has earned $5 billion (in 2011 – $4.5 billion). Growth is 12%. Last year it had the 8th position.
  8. Estee Lauder
    The United States. 2012 was marked by $3.7 billion (2011 – $3 billion). The growth is 22%. In 2011, it was number nine.
  9. Biore
    Japan. $3.3 billion in 2012 ($3 billion in 2011). Growth is 11%. Last year, it had the 10th place.
  10. Shiseido
    Japan. $2.9 billion in 2012 ($3 billion last year). Minus 2%. In 2011, it occupied the 11th place.

What beauty brands do you prefer?

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