Elizabeth Arden will launch a new perfume 5th Avenue Style in September. The fragrance was created by perfumer Yann Vasnier. The perfume is aimed at women who found their own style. Full story

La Prairie is preparing a triple premiere in October. The brand will release three new fragrances in very unique bottles. Threads of three precious metals will be used in both the bottles' designs and the names of the fragrances themselves Full story

Puma presents its new urban duo fragrance called Urban Motion, which is dedicated to people from the young generation who feel like dancing everywhere. The part dedicated to females called Urban Motion Woman is designed for ladies inspired by the rhythm and the city life. Full story

It’s only temporarily that DKNY classic green apple will look like extravagant and vibrant pop art work. August will see the launching of the limited edition of Be Delicious fragrance in a new creative packaging accompanied by a comic strip and poster images. Full story

BOSS Orange wearers know that this brand fits a modern and charismatic woman who always stays true to herself yet dares to experiment. The brand has created a new fragrance specially for its female fans, modern and cheerful, independent and somewhat frolicsome. Full story

DKNY scents fans recognize a novelty by a signature bottle symbolizing New York skyscrapers, only in new summer version they are in milky pink color. DKNY Women Summer 2009 fragrance is for those who stayed in the city for the summer. Full story

After the last Escada's release, IncredibleMe, the German brand presents its new exciting fragrance called DesireMe. The perfume aims at modern young women, who love to be in the center of attention and are always ready to be the object of many men's desire. Full story

Perfumer Christine Nagel designed something absolutely unique for the brand Lalique; the new perfume bravely uses notes of masculine perfumes in combination with the traditional feminine floral chords. Full story

The brand Nina Ricci announced the upcoming release of a new feminine perfume Ricci Ricci. The new product will be presented at the end of August in France; international launch is planned for September-October. Full story

Carolina Herrera presents new fragrance called 212 On Ice 2009, which is a limited edition summer version of the bestseller fragrance 1997 Carolina Herrera 212. Full story

It seems this season rock music theme is in. Several fashion shows have already seen models in leather and lace stockings walking down catwalks. So new Valentino fragrance is quite in place. Full story

Jo Malone will release its new fragrance called Vanilla & Anise, which is designed to evoke the season when vanilla orchids bloom in Madagascar. Madagascar is today’s largest producer of vanilla, regardless of the fact that Mexico is vanilla orchid's homeland. Full story

Chloe will present their new perfume in February 2010. Just like their other perfumes, Chloe eau de parfum and Chloe eau de toilette, the new one is built on notes of roses. However, this time the perfume creates the atmosphere of a small rose garden in winter. Full story

Dsquared2 presents its new fragrance for women called She Wood Velvet Forest Wood. This is the third perfume experiment from this trendy duo. Full story

Socialite Paris Hilton presented her new, sixth so far, fragrance called Siren. She wore a golden mermaid costume, which turned her into a siren-enslaver, for the advertisement campaign photoshoot. Full story

This autumn, Yves Saint Laurent will release a new perfume for ladies called Parisienne. Details about the new fragrance are kept secret for now. Full story

The charismatic singer and actress Queen Latifah announced the release of a perfume under her name. The perfume Queen by Queen Latifah will be released this autumn. The composition is warm, sensitive, and sparkling. Full story

American cosmetics brand Benefit Cosmetics, which is loved by Christina Aguilera, Jennifer Lopez, and Paris Hilton, released some new products – three perfumes for women. Those fragrances make it so easy to be different. Full story

The popular actress has a debut fragrance prepared for her by Avon, due for release in November. In Bloom is a creation of perfumer Olivia Jan, who concocted a smell from night-blooming jasmine, magnolia, star gardenia, Georgia peach, hypnotic florals. Full story

This July, the sensational Jessica Simpson will inaugurate her second perfume, Fancy Love, which is claimed to be a warm and romantic flora. Jessica Simpson has stated that Romance had never been more important to her, so she wanted to commemorate that feeling with this new fragrance. Full story